8 PRINCIPLES OF INFORMATION ARCHITECTURE 1 The Principle of Objects Different content has different attributes. Dan Brown, who's a seasoned Information Architect, has laid out these eight principles as a foundation for approaching IA. Revelry Labs Projects were developed with support from Louisiana Economic Development’s Office of Entertainment Industry Development, https://www.asis.org/Bulletin/Aug-10/AugSep10_Brown.pdf, https://www.usability.gov/what-and-why/information-architecture.html, https://www.justinmind.com/blog/information-architecture-ux-guide/, https://uxplanet.org/information-architecture-basics-for-designers-b5d43df62e20, https://theblog.adobe.com/a-beginners-guide-to-information-architecture-for-ux-designers/, Project Nightingale: Building a Contact Tracing App for Louisiana, 3 Approaches to Solving the New Year Chaos Logic Problem, Getting Local Domains to Work with Kubernetes in Docker Desktop for Mac. The Principles Of Information Architecture. However, UX design, in a nutshell, is the user’s overall experience with the product which includes, the IA, research, user/stakeholder interviews, analysis, prototypes, testing, and more. The famous UX designer, Jared Spool, once said: “Good design, when it’s done well, becomes invisible. According to Peter Morville , the purpose of your IA is to help users understand where they are, what they’ve found, what’s around, and what to expect. The Principle of Front Doors 6. Principles should enable the business to achieve their strategy and be simple, consistent, flexible, enduring and useful: Principle of objects. One of the five principles, for example, is to anticipate that your site’s visitors won’t enter through the home page. Principle 6: The Principle of Multiple Classification. Principle of disclosure. Advertisement. Much like architecture, information architecture can take many attractive forms, and is based on a precise, intentional structure and solid foundation of ideas, though IA features in everything from libraries to websites. Enterprises use their architecture principles to govern their information management systems and any other IT tools. Before we take a look at Dan’s principles, let’s discuss how UX design is related to IA. That strategy can entail several different navigation mechanisms – menus providing access to the content in different ways.” Keep in mind that a navigation system is how users go through the content on your application, so defining a strategy is important. The principle of growth speaks to designing with the future in mind. them as an evolving thing 2 … where they are and what they can do next). The principles in this document represent a statement of the fundamental beliefs and values underpinning the information layer of the Queensland Government Enterprise Architecture (QGEA), and the rules or behaviours with which government agencies are expected to comply with in this context. An information architect will generally do a variety of activities as part of a UX project team. Don’t have time to read it right now? As stated best by Dan, “Treat content as a living, breathing thing with a lifecycle, behaviors, and attributes.” Identifying what content goes on the application is as crucial as identifying the behavior of the content when the user interacts with it. Information architecture is the structural design of shared information environments; the art and science of organizing and labelling websites, intranets, online communities and software to support usability and findability; and an emerging community of practice focused on bringing principles of design, architecture and information science to the digital landscape. Dan defines this as “offering users several different classification schemes to browse the site’s content.” A good example is a user who is trying to find job openings (a broad search system) on your website versus a user searching for UX openings (a narrow search system). Imagine losing your credit card and signing into your bank’s site to cancel it. Daily Tasks and Deliverables. In his article, Dan Brown, founder of EightShapes, defined eight principles of IA that do justice to this topic. As an Information Architect, it is important to recognize that people classify information differently and tend to have multiple classification systems. As an Information Architect you want to make sure that each page by itself gives your end user a sense of place (i.e. Information architecture is the labeling and organizing of information. As originally defined by Dan Brown, there are 8 principles of information architecture. These eight basic principles can serve as a guide to any UX designer trying to make sense of their product. Look to Houzz for a great example of exemplars. 8 PRINCIPLES OF INFORMATION ARCHITECTURE 1 The Principle of Objects Different content has different attributes. The Principle o… “Show only enough information to help people understand what kinds of information they’ll find as they dig deeper.” Also keep in mind that each layer of information is a part of a bigger content story that the end user can understand, follow, and gain value from. Create pages that offer meaningful choices to users, keeping the range of choices available focused on a particular task. This article gives you a high-level understanding of what is information architecture, principles of good information architecture, IA context and IA Development. Good IA helps the end user to have a better understanding of your product. So, let’s take a look at Dan’s principles of IA. Identify all the content types (images, text, videos, pages, posts..) and with its own lifecycle, behaviors and structure. A few weeks ago I came across Eight Principles of Information Architecture (PDF)by Dan Brown in which he naturally enough shares 8 principles he follows when deciding how the content on a site should be organized. This concept is based on the psychology behind how the human brain categorizes items in order to digest information quicker and better. Information architecture is a discipline that focuses on the organization of information within digital products. The information architecture culture seems to have emerged out of the explosive growth of the Web in the 1990s combined with the publishing of Richard Saul Wurman's book "Information Architects" in 1996. This principle is, of course, best described by Dan. Let’s look at Houzz again. Email us and we'll get back to you right away. Unlike content strategy, which is accomplished by content strategists, or interaction design, which is accomplished by designers, information architect is very infrequently a job title. The Principle of Objects 2. What is information architecture in UX? It’s only when it’s done poorly that we notice it.”The same applies for information architecture (IA). This article gives you a high-level understanding of what is information architecture, principles of good information architecture, IA context and IA Development. In keeping with these principles, you are well on your way to creating good IA, which in turn creates a better UX. Principles are the foundation of your Enterprise Architecture — the enduring rules and guidelines of your architecture. This principle is solely based on providing simple ways to find information on your website. Originally conceived by EightShape’s founder Dan Brown, these principles say that information architecture in itself is the practice of designing structures – and give you a few pointers on just how to do that. They are a subset of IT principles. Take action – Users typically have a specific task in mind when they visit a site. Information architecture is a more difficult field to define than many others. IA forms a skeleton of any design project. You select Debit or Credit Cards only to be offered a bunch of new low APR credit offers, navigating screen after screen trying to cancel your card before someone else uses it! According to Dan, one good strategy is to have different menus for different types of information when possible. The information architecture culture seems to have emerged out of the explosive growth of the Web in the 1990s combined with the publishing of Richard Saul Wurman's book "Information Architects" in 1996. Create pages that offer meaningful choices to users, keeping the range of choices available focused on a particular task. Keeping in mind the principle of disclosure, you also want to make sure your user has the ability to navigate the rest of the content on the website. The principle of focused navigation, as defined by Dan, says that “designing navigation means establishing a strategy for finding content on the website. 9 Common UX Design Mistakes That Will Confuse Your User [and How To Fix! Enterprises use their architecture principles to govern their information management systems and any other IT tools. It is, however, a valuable and necessary field which crosses multiple roles. The principles of information architecture Gavin Llewellyn on May 31, 2016 — Leave a Comment The way in which a website is structured is a hugely important factor in determining how people find, understand and engage with content. Architecture Principles govern the architecture process, affecting the development, maintenance, and use of the Enterprise Architecture. The Principle of Multiple Classification 7. UX design utilizes IA to create great user experiences. There are several information architecture principles for websites and mobile UIs. Make sure common tasks are built-in to navigational structure as labels and links so that they can be … They are a subset of IT principles. Chapter 1. I think of the principle of disclosure as a coherent progression of layers of needed information displayed one piece of content at a time. Let us talk about five of the most common website IA patterns. The principle of objects 1. ], How To Solve UX Design Decision Problems with the Right Tools. Assume the content you have today is a small fraction of the content you will have tomorrow. Again, Google Ads does a really great job with this. Create pages that offer meaningful choices to users, keeping the range of choices available focused on a particular task. This is called Information Architecture, and it plays a huge role in your daily interactions. Principle of choices. Canada.ca Content and Information Architecture Specification. For instance, the principle of growth encourages designers to build UIs that allow for the exponential increase of digital content. Like what you see? Architecture principles define the underlying general rules and guidelines for the use and deployment of all IT resources and assets across the enterprise. The eight principles of information architecture were proposed by information architect, UX designer, consultant and speaker Dan Brown. Google Ads has a well-focused navigation system. Houzz does a good job of grouping related content together as well as determining each group’s behavior and attributes, as shown below. Content seems to grow at almost an exponential rate as new ideas come, new categories become more apparent, and more content is added to the website. As a result, your IA informs the content strategy through identifying word choice as Those principles are: 1. At the heart of online design sits information architecture. I encourage you to check out this pdf where Dan outlines the principles in greater depth. For example, when designers create apps and websites, they lay out each individual screen so that the user can easily find the information they need. Download now and read later! Principle of choices. Understanding the basic principles of good information architecture is essential for any designer who wants to practice user-centered design. The eight principles of information architecture were proposed by information architect, UX designer, consultant and speaker Dan Brown. Keep in mind that Houzz is a relatively large website, but seriously, I will never pick a vanity. A few weeks ago I came across Eight Principles of Information Architecture (PDF) by Dan Brown in which he naturally enough shares 8 principles he follows when deciding how the content on a site should be organized. As Dan puts it best, “assume the content you have today is a small fraction of the content you will have tomorrow.”. The ultimate guide to information architecture, Eight Principles of Information Architecture (pdf). They send an important message to your stakeholders — that EA recommendations are not arbitrary. The role of information architecture in design. This principle is solely based on providing simple ways to find information on your website. Keep in mind that the end user could land on your website through multiple entryways. It is common to have sets of principles form a hierarchy, in that segment principles will be informed by, and elaborate on, the principles at the enterprise level. Network Architecture Information Architecture The structural design of shared information environments The combination of organisation, labelling, search, and navigation systems within web sites and intranets Logo searchprimary links secondary links Picture (content) News (content) users, context & content USERS context content IA Cognitive Psychology Cognitive Science also plays a very important role in the creation of Information Architecture. IA is one of many aspects of UX design. I also love this quote from the authors of the Universal Principles of Design: “Information presented to a person who is not interested or ready to process it is effectively noise.”. Treat content as a living, breathing thing with a lifecycle, behaviors and attributes. The Information Architecture Instituteis a non profit organization dedicated to furthering the field of infor… From: Treasury Board of Canada Secretariat The Canada.ca design system provides user-tested templates, patterns and design principles. At this point, it is safe to say “taking away” the options does reduce cognitive load, and that should be the goal of an information architect. As an Information Architect, it is important to recognize that people classify information differently and tend to have multiple classification systems. It also makes your product more predictable and intuitive, allowing the user to navigate with ease. Defining Information Architecture We shape our buildings: thereafter they shape us. Architecture principles are the rules and guidelines specific to an enterprise's architecture. The number of options under a simple vanity search, for example, is extremely overwhelming. An information architect should stick to them to build a product: Principle of objects – a content is a living thing with its lifecycle, behaviors, and attributes. When grouping and creating categories, it is important to show the end user an example of content related to that main category. What separates these principles from, say, those described in the Lidwell, Holden and Butler book is that, for now, these are my principles. Understanding these IA models will help you pick the most appropriate starting point for a site’s information structure, which will eventually lead to less headaches while optimizing your website. Dan later redefined them as perspectives or angles from which to consider your information systems; it’s a great analogy to keep in mind when implementing an IA. Source: Eight Principles of Information Architecture (pdf) The principles. When all Source: Eight Principles of Information Architecture (pdf). Offer users several different classification schemes to browse the site’s content. Learn More at these Gartner Events… Treat content as a living, breathing thing with a lifecycle, behaviors and attributes. Giving the end user too many choices can be overwhelming. I personally get anxious when I am presented with too many options from an application, and this is where I would say the principle of choice comes in by giving the user fewer focused tasks. IA, on the other hand, focuses on things like the sitemap, organization of content, labeling and navigation system, context and content, and the overall foundational structure of the application. Dan Brown has been practicing information architecture for more than twenty years, and has laid out eight principles of IA that are a great place to start when learning what it takes to create solid content architecture for a project. My favorite definition is by Dan Brown, “information architecture is the practice of designing structures,” and I will add, around users’ expectations. Architecture principles are regarded as a specific class of normative principles that direct the design of an enterprise, from the definition of its business to its supporting IT. 8 Principles of Information Architecture. —Winston Churchill What we’ll cover: What is (and isn’t) information architecture Why information architecture is important … - Selection from Information Architecture for … Typically, it involves a model or concept of … them as an evolving thing 2 … Show only enough information to help people understand what kinds of information they’ll find as they dig deeper. You lose precious moments because the information on the site is not organized in a consistent and readable manner. 8 IA principles. These principles are a great starting point for creating or assessing the structure of your own site and it is worthwhile quickly going through them and defining what they mean. Principle of objects. The eight principles of information architecture Source:CareerFoundry. These eight principles were defined by Dan Brown, a co-founder of EightShapes design company. Describe the contents of categories by showing examples of the contents. The Principle of Exemplars 5. The principles of information architecture form less of a cohesive theory of IA. Information Architecture (IA) is the practice of organizing content in a way that the end user can easily navigate your application and accomplish their intended task intuitively. Those principles are: The Principle of Objects; The Principle of Choices; The Principle of Disclosures There are a number of different IA design patterns[1] for effective organization of website content. The QGEA Information principles provide high-level guidance on the required approach to information … I’ve compiled a handy checklist about Information Architecture and How It Relates to UX Design. These principles can constitute the foundation of a theory of information architecture, a framework for informing design decisions about the structures of websites (among other things). Advertisement. I would also like to point you to The ultimate guide to information architecture by Cameron Chapman, which is a great primer on the field of IA but also explains these principles. Google Ads does a good job of adhering to the principle of disclosure. Nowadays, when the user-centered approach in design is a top trend, many designers learn the principles of information architecture science which they believe is a foundation of efficient design. They reflect a level of consensus among the various elements of the enterprise, and form the basis for making future IT decisions. The Principle of Choices 3. information architecture: 1) In technical writing, information architecture is the set of ideas about how all information in a given context should be treated philosophically and, in a general way, how it should be organized. Architecture principles are the rules and guidelines specific to an enterprise's architecture. Enterprise information architecture (EIA) is the part of the enterprise architecture process that describes — through a set of requirements, principles and models — the current state, future state and guidance necessary to flexibly share and exchange information assets to achieve effective enterprise change. Make sure to present only the most relevant and high-priority information first. At the heart of online design sits information architecture. Identify all the content types (images, text, videos, pages, posts..) and with its own lifecycle, behaviors and structure. The Principle of Disclosures 4. In this article, we’ll discuss the concept of information architecture (IA), what the role of an information architect … As shown below, the footer has a different navigation strategy from the main menu options. The principle of focused navigation – Don’t mix apples and oranges in your navigation scheme. Assume at least half of the website’s visitors will come through some page other than the home page. They also create a flow that lets users navigate between screens without much effort. Treat content as a living, breathing thing with a lifecycle, behaviors and attributes. The principles. Find information – Users need to find documents, files, and links most relevant to the work they do without spending time sifting through content. It's more of a loose set of best practices, flexible and adaptable for a variety of situations. The Principles Of Information Architecture. 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